Definition: Digital in Store
Digital in Store refers to all the tools used to digitalize points of sale. It is used to offer an innovative customer experience in a physical store.
This system allows the retailer to develop his turnover, to generate additional sales and, consequently, to improve his profitability per m2.
Digital in Store: The different solutions
In its physical store, a Brick & Mortar / Click & Mortar can deploy digital tools such as
Interactive window displays
booths / mirrors / connected screens
The notion of Digital in Store is strongly linked to that of Connected Commerce as well as to that of Phygital.