Definition: Omnichannel marketplace
What is an omnichannel marketplace?
An omnichannel marketplace is a platform that combines the physical and digital world (several sales channels) into one through numerous functionalities (Call & Collect, E-booking etc.).
The real difference between a marketplace and an omnichannel marketplace is the approach to the customer. In the first case, the marketplace is part of a multi-channel strategy and is managed independently of the other sales channels. There is a team, budgets, processes, tools, management structures and objectives that are distinct from other channels and specific to the marketplace. In the second case, the omnichannel marketplace is connected to other sales channels such as a shop. This means that the customer can use all channels during the purchase process and all the information he needs about the details of the purchase is available at all levels in real time.
The benefits of an omnichannel marketplace
Opting for an omnichannel strategy has many advantages for companies. These benefits include:
offering a personalised, unique and complete experience to customers,
Building customer loyalty,
increase traffic in the shop,
increase visibility and awareness,
optimise stock rotation,
deepen the knowledge of its customers thanks to data collection,
and finally a maximum satisfaction rate.