Definition: Ship from Store
Ship From Store is a delivery strategy that simplifies the shopping experience. This logistics solution is carried out by a retailer who has an e-commerce offer and a physical store, a phygital retailer, in order to deliver products from its own store to its customers, and not from an external platform.
The different advantages of Ship From Store
There are many advantages for retailers and customers thanks to Ship From Store:
A reduction in delivery times by shipping orders from the store closest to the end customer,
Lower logistics costs due to proximity: the shorter the distribution network, the lower the costs. This results in a protection of the environment.
A better way to dispose of its stocks, especially end-of-life products, with an emphasis on its e-commerce site,
An increase in the online conversion rate,
An increase in the number of sales due to the simplicity of the purchasing process.
Ship From Store meets the new requirements of the consumer who is increasingly connected, and those of the market, whose trend of online shopping is constantly evolving and which has as a weak link the delivery and return of goods.
This concept is based on the win-win principle: adopting it means satisfying 64% of e-commerce customers who want short delivery times, while reducing costs for the distributor. (source: You2You)
Major brands conquered
The Ship From Store is present in more than 2000 stores in 48 countries.
Many brands such as Etam, Jardiland, Zara and Franprix are already using Ship From Store to fight against Amazon. Indeed, the latter affects retailers. It has an express delivery system, but does not have the advantage of proximity, unlike the brands mentioned above, which can be a strength for tomorrow’s commerce.